La Dama
La Dama is an online retail store that specializes in authentic handmade Mexican homegoods. It's name (in English, "The Lady") references a card from the classic Mexican game Lotería. My objective was to brand the store in a way that captured the elegance and poise of "The Lady" while staying true to the colorfully cultural sentiment of the store's products. The packaging design is meant to provide a sharp contrast from the vibrant product held within.